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OPINION

SPLC, Swalwell, and the War for America's Minds

The opinions expressed by columnists are their own and do not necessarily represent the views of Townhall.com.
SPLC, Swalwell, and the War for America's Minds
Townhall Media

The media, it seems, knew all about Eric Swalwell before the rest of the nation did. They sat on it for a decade or longer. They knew Hunter Biden's laptop was legit, but refused to acknowledge it until after the damage was done. They shouted down any critique of the prevailing opinions about where COVID originated and echoed things like the Steele dossier and the Russian collusion hoax, all while knowing better.

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So don't be surprised to find out that they knew what the Southern Poverty Law Center was up to for quite a while, and just opted not to report on it.

Trust in the media is at an all-time low, and there's no one to blame for that other than the mainstream media. In a just world, it would be enough to force the entire media landscape to enage in some serious overhaul, but it won't.

CBS News bought The Free Press and brought in Bari Weiss to do just that, and despite simply wanting fair reporting, those still at CBS are acting like they're being forced at gunpoint to report the White House's press releases.

Why is that?

Because for the media, it's not about reporting. It's not about truth, facts, or anything else.

It's about a war for the mind of the American public. 

Every day, we see how they craft public sentiment by reframing what the SPLC did as simply paying informants, rather than engaging in wire fraud and actually funding the hate groups they were supposedly trying to fight. The narrative is what matters, because they have the most ears listening and the most eyes reading, even if people aren't as trusting of them as they once were.

People may not trust the media like they once did, but most normie American voters aren't seeking out alternative viewpoints, either. They're hearing everything from the media, the criticism, the attacks on Trump and anyone to the right of Stalin, and sooner or later, it seeps through. They start to believe it.

When you control the message, you control the thinking.

Townhall and our sister sites, as well as other conservative news outlets, all try to fight this with every fiber of our being, but the only truly effective tool in our arsenal is Fox News, and it's not as rightward as it used to be these days, or so it seems.

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And that's a problem.

The human mind is a wonderful thing, but it's also easily manipulated if you know what you're doing. If you control the debate and control the parameters of acceptable debate, then you control what people think is acceptable. Picture two talking heads debating, but both agree that, say, not banning assault weapons is unthinkable, even though one says he's a Republican, then people watching will assume that not banning so-called assault weapons is simply irrational.

The same with abortion, transgender individuals in women's sports, or any of a thousand other issues.

For the modern, mainstream media, it's not about reporting what happened. It's about telling you what and how to think.

It doesn't always work, thankfully, but the attempt alone is enough to consider every one of them enemies of the United States of America.

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