It was only a couple of years ago that Hershey, the top North American chocolate maker, was in hot water with consumers over its "Her for She" trans-friendly campaign. They chose to make "trans woman" Fae Johnstone the face of the ads.
As Fox News reported at the time:
In the clip, Johnstone was shown posing with the limited-edition candy bar while providing a voiceover explaining the inclusivity initiative. The trans woman claimed, "My name is Fae Johnstone, I’m the executive director of ‘Wisdom to Action.’ We can create a world where everyone is able to live in public space as their honest and authentic selves."
As the short ad ended, it depicted Johnstone posing and laughing alongside several biological women. The voiceover concluded with an invitation for viewers to view Hershey’s Canada’s International Women’s Day campaign on its website.
The chocolate company shares an origin and charitable owner, the Milton Hershey School Trust. So it's not surprising Hershey Resorts has trans-friendly policies that put women at risk and subject employees who object to men in female-only spaces to unfair treatment.
Jeriah Sellers, a Christian employed at the Hershey Resorts Melt Spa in Pennsylvania, declined to escort a "trans identifying" male "political figure" into the women's locker room. For that, Sellers was suspended without pay and chastised by HR.
Hersey Resorts punished a worker, Jericho Sellers, for not escorting a man into the women's spa at its resort.
— Maureen🐶🏃♀️🏊♀️🌞 KPSS (@MaureenSaysNo) October 21, 2025
Sellers is suing the company.
I am glad Sellers is making women aware of Herseys' mistreatment of female workers and customers. https://t.co/2gIAc78PAw
Sellers has since filed a lawsuit.
Here's more from the Daily Wire:
The suit says that Jeriah Sellers, a devout Christian, was told to leave her faith at the door after she informed her supervisor that she was uncomfortable bringing a male into the female locker room at the Melt Spa by Hershey in Pennsylvania. As a result of her request not to be forced to bring males into female spaces, Sellers says that she was suspended without pay for a shift and slapped on the wrist by the company’s HR department.
“Hershey wants you to leave your personal, religious, and political beliefs at the door,” Sellers was told by a company HR representative, the lawsuit alleges. The suit accuses the spa of violating Title VII of the Civil Rights Act, which prohibits religious discrimination and requires employers to accommodate workers’ religious practices.
There is no reason why a) a man should be allowed in the women's locker room at the Hershey spa, and b) an employee who objects to such practices should be forced to violate her conscience.
I guess what they are saying is female guest’s need not look to Hershey for safety and comfort. I suggest they find another resort. https://t.co/nDzz6nb0bz
— Gwenever (@GMinogue83825) October 22, 2025
That's exactly what they're saying.
According to the Freedom Counsel, whose Counselor Andrea Shaw filed the lawsuit on behalf of Sellers, children as young as 13 use that locker room.
Hershey Resorts Punished Employee For Not Bringing Trans Male Into Female Locker Room based on employee's religious belief. Children as young as 13 use it. Filed by Freedom Counselor Andrea Shaw (@AndreaShaw9). @freedomcounsel @freedomtravelA1 @EithanHaim @shellenberger…
— Freedom Counsel (@Freedom_Counsel) October 21, 2025
This is a bad look for Hershey Resorts.