“Transgender” influencer and activist Dylan Mulvaney, the person at the center of the Bud Light controversy, recently landed a brand deal promoting a women’s fragrance.
Mulvaney is the face of Jean Paul Gaultier’s new women’s perfume, “Divine.” He traveled to Morocco to shoot the advertising campaign for the product.
In an interview with V Magazine, Mulvaney described the perfume as “femme, classic, and inclusive.”
Dylan Mulvaney fronts new Jean Paul Gaultier WOMENS fragrance campaign.
— Oli London (@OliLondonTV) May 28, 2025
The influencer went to Morocco to shoot photos for the campaign to promote the women’s ‘Divine’ fragrance which is described as a ‘feminine’ perfume. pic.twitter.com/0vBHF7iMyG
Dylan Mulvaney stars in new ad campaign for Jean Paul Gaultier’s WOMENS perfume. pic.twitter.com/4m4JskoAU9
— Oli London (@OliLondonTV) May 28, 2025
Dylan Mulvaney is now advertising and modeling for a WOMEN’S perfume which is described as “peak feminity.”
— Libs of TikTok (@libsoftiktok) May 28, 2025
Time to BOYCOTT Jean Paul Gaultier.
This is disgraceful.
A man pretending to be a woman lecturing women on femininity.
Beyond parody. pic.twitter.com/llqZk9qBJa
“I feel like so many of the dolls right now, we’re trying to find our spaces where we can work, where we can get a gig, where we can feel safe, and it’s in fashion,” Mulvaney told the outlet, referring to himself as a “doll.”
“It just feels so polarizing to be a doll right now,” he added. “Being anywhere where you don’t feel that sense of fear or otherness is such a beautiful thing. To me, that’s camping with no makeup, or being with a group like this this week, where I know that’ I’m safe with these people. I’ve put myself in a lot of situations in the past couple of years where I was the only doll in the room. That can be scary, and progress can come from that, but it can also be really lonely.”
Time and time again, Mulvaney has robbed women of opportunities. This is just the latest one.
In 2023, the British outlet Attitude named Mulvaney as “Woman of the Year,” which Townhall covered.
On another occasion, Mulvaney was at the center of controversy when makeup giant Ulta invited Mulvaney onto the company’s podcast to discuss “all things girlhood,” which Townhall covered.
Mulvaney rose to internet notoriety by detailing his “Days of Girlhood” on TikTok, where he makes a mockery of women. He even released a song called “Days of Girlhood.”