MSNBC faced widespread mockery on social media Monday morning after announcing a rebrand as MS Now, which stands for My Source for News, Opinion and the World. Its Peacock logo will also be removed as part of the revamp.
The change will be implemented later this year, with the network claiming the move supports its mission to its audience to be their “destination for breaking news and thoughtful analysis.”
For our viewers who have watched us for decades, it may be hard to imagine this network by any other name. We understand. But our promise to you remains as it always has. You know who we are, and what we do.
The same familiar and trusted hosts and journalists who make sense of what is happening in Washington, across the country, and around the world will still be here — whether that’s as you’re having a cup of coffee getting ready for the day ahead, seeking answers during breaking news moments, going deeper on the day’s headlines in the evenings, or discussin g the week’s biggest stories on the weekends.
You might be wondering, why is this change happening? As part of our move to a new media company, VERSANT — which also includes CNBC, Golf Channel, GolfNow, and SportsEngine — we’ll no longer be part of NBCUniversal and NBC News. This gives us the freedom to chart our own path forward, and we’re excited about where it’s headed. (MSNBC)
The message was clear that the network is continuing to grow even as many newsrooms across the country are shrinking.
"We will continue to cover the day’s news, ask the questions that matter most, and share how it impacts you, without fear or favor," the announcement said in closing. "As Rachel often reminds us all … watch this space."
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— Jared Marsh (@Real_JaredMarsh) August 18, 2025
— sirtemplemount (@sirtemplemount) August 18, 2025
"MS Now" sounds like a Microsoft product that's been discontinued since 1996 https://t.co/4Vvf0BFQ08
— Greg Price (@greg_price11) August 18, 2025
JUST IN: Following scandals, financial strain, mass layoffs, a credibility collapse, and plummeting ratings, MSNBC is rebranding itself as MS NOW.
— Bad Hombre (@joma_gc) August 18, 2025
President Trump completely destroyed them. They will never recover. pic.twitter.com/0jv0kt6sNy
MSNBC gets shivved by NBC (can’t share our respected name!) as NBC pretends it has some impeccable reputation to protect. https://t.co/WXkMzVHqmj
— Megyn Kelly (@megynkelly) August 18, 2025
Here was Joe Scarborough announcing on 'Morning Joe' that MSNBC will be changing its name to MS NOW once the network completes its split from NBCUniversal.
— Curtis Houck (@CurtisHouck) August 18, 2025
Watch these clowns try and spin this as fan-freak-tastic. pic.twitter.com/1rKWa3Rr7z
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