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Tipsheet

BMW Confronted About Why It Doesn't Display Pride Logo on Middle East Account. Here's Their Response.

As companies and federal agencies dusted off their pride logos for the month of June, BMW was no exception—in the West, that is. 

Responding to a post about “the new BMW M3 Competition Touring with M xDrive,” which published on June 1, an X user wanted to know why the BMW Middle East social media account did not share the same rainbow version of its logo. 

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Surprisingly, the company responded.

“This is an established practice at the BMW Group, which also takes into consideration market-specific legal regulations and country-specific cultural aspects,” BMW replied. 

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As X account Libs of TikTok highlighted, BMW is hardly the only company that changes its logo for its Western markets, but not Middle Eastern ones. 



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