BMW Confronted About Why It Doesn't Display Pride Logo on Middle East Account. Here's Their Response.

Leah Barkoukis | June 05, 2024 10:30 AM

As companies and federal agencies dusted off their pride logos for the month of June, BMW was no exception—in the West, that is.

Responding to a post about “the new BMW M3 Competition Touring with M xDrive,” which published on June 1, an X user wanted to know why the BMW Middle East social media account did not share the same rainbow version of its logo.

Surprisingly, the company responded.

“This is an established practice at the BMW Group, which also takes into consideration market-specific legal regulations and country-specific cultural aspects,” BMW replied.

So, in other words, you are just pandering for a month.
— Dan Stilwell (@realdanstilwell) June 2, 2024

"We're visibly pro-LGBT except where it's unpopular to be visibly pro-LGBT" sure is a thing to publicly admit to doing on your corporate social media account. https://t.co/ciEDBaCqwR
— Noam Blum (@neontaster) June 2, 2024

Cultural aspects, you say?

So it's fine to rub "pride month" in the face of Americans, but you want to respect the boundaries of Muslims in the Middle East. Cool, cool, cool. https://t.co/VenUcnO9QR
— Bonchie (@bonchieredstate) June 2, 2024

Amazing to see a massive corporation admit they’re only care about specific groups of people when it’s culturally permissive

Shows you how deeply held their “values” actually are https://t.co/C6x7nscSju
— Ian Miller (@ianmSC) June 2, 2024

'We're happy to plaster rainbows anywhere we think the virtue signal may be profitable'. https://t.co/6iX1rxhkPr pic.twitter.com/loWpxT12Al
— Jack David (@FFS_WhatNow) June 2, 2024