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Tipsheet

Social Media Is Having Way Too Much Fun With the KitKat Heist

Social Media Is Having Way Too Much Fun With the KitKat Heist
Dominic Lipinski/PA Wire(/PA via AP

European authorities are no closer to catching the thieves who swiped 12 tons of KitKat bars after stealing the truck that was transporting them from a Nestlé factory in central Italy to Poland last week.

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The shipment consisted of special-edition Formula One-themed KitKats shaped like race cars, as part of the company’s relationship with the motorsport league. The heist has raised plenty of eyebrows around the world, with people questioning how such a bizarre theft could have happened. But it has also prompted something else: Jokes on social media.

Ryanair appeared to confess to the theft with an image of one of its planes chowing down on gigantic KitKat bars.

DoorDash responded to KitKat’s announcement with one of its own. “Due to a completely random packaging error, we have 12 tons of KitKats in our DashMarts that we can’t sell,” the statement read. “The good news: all you have to do is go to your DoorDash app and add like 500-600 KitKats to your cart, and this should resolve itself quickly.”

Outback Steakhouse expressed condolences to Nestlé over the theft and then announced a new menu item: Bloomin’ KitKat for only “$1 while supplies are, um… abundant.”

Domino’s Pizza UK also chimed in, “to share our thoughts and condolences with Kit Kat following their recent sad news.”

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But, “On a completely unrelated note, we’re pleased to announce we’ll now be selling a new Kit Kat pizza.”

KFC appeared to confess to the theft with an apology, but explained they “were product testing for our 12th herb and spice.”

The authorities have not indicated whether they are close to identifying a suspect, but they might want to investigate some of the corporations that confessed to the heist. In fact, the leadership at Outback should be in prison for even joking about a Bloomin’ KitKat dish, which sounds about as appetizing as anchovies on Cheerios.

The KitKat theft is part of a broader wave of cargo theft across Europe. Nestlé released a statement noting that the stolen candy “could show up in unofficial sales channels across Europe” and can be tracked “using unique batch codes assigned to each bar.”

“If a match is found, the scanner will be given clear instructions on how to alert KitKat, who will then share the evidence appropriately,” the statement read.

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