The Globalist Authoritarians Are Playing With Fire
The Only Thing Democrats Won’t Stand Up for Is America
The Press Says Not All Billionaires Are Spending Equal, and Larry O'Donnell Negotiates...
Who's Defying Court Orders Again?
New Bill From Chip Roy to Protect Exotic Hunting Ranches Could Bolster Conservation
Injustice in Nashville
Fighting Against the Tide Of History
The Party of Hate
Time to Lower the Boom on Harvard
In Germany, the Government Wants to Decide What Is True
After Many Warnings, Trump Admin. Freezes Funding for Maine Over Refusal to Comply...
More Bad News Could Be Coming for Planned Parenthood
USCIS Stops Biden Gender Policy ‘Effective Immediately’
Details on Biden's Endorsement of Harris Shows How Much Dems Were in Disarray...
Does This New Poll Show Hopeful News for Israel?
Tipsheet
Premium

Miller Lite Has a Creative Way for Super Bowl Fans to Win Free Beer

AP Photo/Brennan Linsley

One of the best parts of watching the Super Bowl, outside of the game itself, is the advertisements. In fact, some of the best ads are revealed during the game. This year, things are a bit different, though. Some of the most prominent advertisers – the Coca Cola Company, Budweiser, Little Cesar's Pizza, Hyundai, and Olay  – decided to stretch their marketing funds at a time when companies are having to lay off employees.

Molson Coors, the parent company of Miller Lite, however, is taking advantage of the airtime. The company is offering a free beer to customers who can type out an 836-character-long URL. The catch: it has to be hand-typed when the ad plays on TV.

The goal is simple: to provide consumers with a "calorie-burning game." It's a play on calorie count between Miller Lite and their competitor, Michelob Ultra. According to Miller Lite's associate marketing manager, Zach Paciorek, Americans can burn one calorie by typing the long URL.

"Miller Lite wants to prove that a one-calorie difference shouldn’t be a deal-breaker. Both beers are light beers and low calorie, but why should one extra calorie matter if it means more taste?" Paciorek said in a statement. "There’s no better way to show drinkers how easy it is to burn a single calorie than by typing a ridiculously long URL."

There's a catch, though. The URL link will be included in paper advertisements in The New York Times, the Milwaukee Journal-Sentinel (where the company is headquartered), and the St. Louis Post-Dispatch (where Michelob Ultra is based).

The URL has also been shared on social media accounts, but it can't be copied and pasted:

Here's the ad to keep an eye out for. Bottoms up!


Recommended

Trending on Townhall Videos

Advertisement
Advertisement
Advertisement